Customer Relationship Management: Concept, Strategy, and Tools

by Vinay Kumar and Werner Reinartz

Book Overview

Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 364220130X
• ISBN13: 9783642201301
• Release Date: October 2012
• Publisher: Springer
• Length: 379 Pages
• Weight: 1.65 lbs.
• Dimensions: 0.8" x 7.0" x 10.0"