Customer Relationship Management: A People, Process, and Technology Approach

by William Wagner and Michael Zubey

Customer Relationship Management (CRM) is a growing area for businesses around the world. Despite the many difficulties in implementing these complex systems, the benefits of CRM are well-documented,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1423900847
• ISBN13: 9781423900849
• Release Date: November 2006
• Publisher: Course Technology
• Length: 191 Pages
• Weight: 0.74 lbs.
• Dimensions: 0.3" x 7.4" x 9.3"