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Paperback Customer Relationship Management: A Databased Approach Book

ISBN: 0471271330

ISBN13: 9780471271338

Customer Relationship Management: A Databased Approach

Customer Relationship Management: A Databased Approach offers the promise of maximized profits for today's highly competitive businesses. This innovative book provides readers with the tools and... This description may be from another edition of this product.

Recommended

Format: Paperback

Condition: Good

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Customer Reviews

2 ratings

Practical and Insightful

This book combines a solid theoretical (scientific) approach with practical tactics ... an all-too-rare combination. Kumar and Reinartz are well-known for their thought-leadership in customer database analytics and management. They don't disappoint in this must read book for anyone looking to make their CRM systems deliver real financial returns.

Wellgrounded read on CRM

This is a nice summary document that Kumar and Reinartz have produced. What sets this book apart from virtually all CRM books is the strong grounding in their own (and colleagues') research. Some of the book is more descriptive, other parts are real gems - not to be found elsewhere. What they really hammer home is the fact that customer satisfaction and loyalty are just means, what matters for companies is profits. These authors understand that satisfaction and loyalty building comes at a cost - something most CRM books just don't get.
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