Customer Relationship for Telecommunication Industry

Bys: Ntutha, Thandiwe, S, Michael, R, Vettriselvan

Competitive business landscape, an organization's success hinges on its ability to retain customers through profitable relationships. This study evaluates the effectiveness of Customer Relationship Management (CRM) in enhancing organizational performance at Airtel Malawi PLC. The primary objectives include exploring the CRM strategies employed by Airtel Malawi, identifying challenges that affect CRM effectiveness, and analyzing the relationship between...

• Format: Paperback
• Language: English
• ISBN: 620822263X
• ISBN13: 9786208222635
• Release Date: October 2024
• Publisher: LAP Lambert Academic Publishing
• Length: 200 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"