Customer Magic - The Macquarie Way: How to Reimagine Customer Experience to Transform Your Business

By Joseph A. Michelli

It takes a special kind of magic for a challenger brand to achieve seemingly impossible customer-centric results. It's that magic that makes Australian telecommunications company Macquarie Technology world leaders in award-winning customer experience. Joseph A. Michelli - the bestselling author of books about brands renowned for their stellar service and outstanding growth, such as The Ritz-Carlton, Mercedes-Benz and Starbucks - was so impressed by Macquarie's ability to deliver transformative customer experiences that he felt compelled to write this book. Customer Magic is a practical, easy-to-read guide that, consistent with Macquarie's commitment to delivering customer value, shares transferrable knowledge on how to identify and solve customer pain points; craft a compelling unique value proposition; attract, select, grow and retain customer service talent and subject matter expertise; set, measure, track and incentivise mission-critical business goals and customer-driven growth; innovate solutions that meet your customers' stated and unstated needs; and maintain a growth mindset and leave a legacy of success.

• Format: Paperback
• Language: English
• ISBN: 1922611875
• ISBN13: 9781922611871
• Release Date: September 2023
• Publisher: Major Street Publishing
• Length: 192 Pages

Customer Reviews

Study Guide is VERY helpful!!!!

I have found the Study Guide to be very helpful........ one of the best I have ever used. I highly recommend it.

Must have!

If you have the Textbook you need to have this Study Guide too! It has lots of exercises and really helps. I recommend it!

Good book, even though it's required

This book was required for my last semester of nursing school (OB/Peds), but I still think it's a good book. It does a good job of combining OB & Peds instead of having two separate (and often confusing) references as we've had in other subjects. ~~~It's now near the end of the semester and I wanted to amend my review of this book. I tried to change my rating to 4 stars and couldn't. I personally feel that the book contains...

Great study guide

This study guide makes up for everything that the text book lacks. I got the study guide in time for the 2nd exam and oh boy has it helped. I have recommended to all my fellow class mates to get this book.

Easy to understand, terrific illustrations/pictures

This is a reference book I come back to again and again. The text is written in a no-nonsense straight forward manner. The technical terms are all defined in an easy to use glossary at the beginning of each chapter. This book describes every treatment step in detail in easy to understand language. Its the first book I turn to when dealing with matern-child treatment.