Customer Loyalty and Success

by James J. Lynch

Book Overview

This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. This is an innovative book in a topical area that draws upon case study material.

• Format: Hardcover
• Language: English
• ISBN: 0333639103
• ISBN13: 9780333639108
• Release Date: June 1995
• Publisher: Palgrave MacMillan
• Length: 292 Pages
• Weight: 1.19 lbs.
• Dimensions: 0.8" x 5.5" x 8.5"