Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

by David Bejou

Get the competitive edge by effectively managing customer lifetime value

The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business's advantage...

• Format: Paperback
• Language: English
• ISBN: 0789034360
• ISBN13: 9780789034366
• Release Date: December 2006
• Publisher: Routledge
• Length: 152 Pages
• Weight: 0.54 lbs.
• Dimensions: 0.4" x 6.4" x 8.4"