Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

by Timothy L. Keiningham and Lerzan Aksoy

The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business's advantage. This valuable resource explores various practical approaches to the measurement...

• Format: Hardcover
• Language: English
• ISBN: 0789034352
• ISBN13: 9780789034359
• Release Date: December 2006
• Publisher: Routledge
• Length: 152 Pages
• Weight: 0.94 lbs.
• Dimensions: 0.7" x 6.0" x 8.6"