Customer Knowledge Management: Improving Customer Relationship Through Knowledge Application

by Silvio Wilde

Book Overview

1.Introduction.- 1.1 Preface.- 1.2 Research Problem.- 1.3 Research Objective.- 1.4 Structure of the Book.- 1.5 From KM to CRM: 'PKMA', '5-Step CDLS', 'CRI-C' and 'SIS'.- 2. Small and Medium-Sized Enterprises.- 2.1 Preface.- 2.2 Nature and Importance of SMEs in Europe.- 2.3 SMEs in Germany.- 2.4 NEWCO International GmbH.- 2.5 Difficulties and Competition Factors of SMEs.- 2.6 Summary.- 3. Knowledge Management.- 3.1 Preface. - 3.2 Definition and...

• Format: Paperback
• Language: English
• ISBN: 3642423663
• ISBN13: 9783642423666
• Release Date: October 2014
• Publisher: Springer
• Length: 143 Pages
• Weight: 0.51 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"