Customer Intimacy

by Fred Wiersema

Book Overview

One in three market-leading companies attains prominence today by making the most of what author Fred Wiersema calls "customer intimacy". This book reveals why the most successful businesses are those... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1888232005
• ISBN13: 9781888232004
• Release Date: January 1996
• Publisher: Knowledge Exchange
• Length: 221 Pages
• Weight: 1.32 lbs.
• Dimensions: 1.0" x 6.5" x 9.6"

Customer Reviews

An Excellent Book to become or hone a customer-centric model

This book is an excellent way to both begin building as well as to hone a customer-centric business model. Admittedly, it is not an academic tome, but few practioners are looking for such. This both explains and inspires in a way that virtually all levels of employees will be able to relate. Yes, it's an important listen for the boss, the foreman and the hourly craft employee. Most everyone commutes to and from work - let your managers and employees alike get the "facts of life" from other who have tried and won (and a few that have not). It's a great read/listen!

Anyone who understands business knows where it all starts!

This book places an explanation point on the need for businesses to clearly focus objectives and critical needs around the customer. It goes without saying that no customers = no business. This is a quick, one week read by nature of the flow of information as well as poignant examples. Senior staffers to factory staffers should read and take note. Our businesses fail when we are not intimately acquainted with our customers.