Customer Insight Strategies: How to Understand Your Audience and Create Remarkable Marketing

by Christine Bailey and Dr Christine Bailey

Book Overview

In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. This book shows precisely how customer insights can be used to build a marketing mission with purpose.

Customer Insight Strategies outlines the critical role of customer insight and provides techniques and strategies that will help marketers identify trends, nurture leads and understand consumers -...

• Format: Hardcover
• Language: English
• ISBN: 1789662524
• ISBN13: 9781789662528
• Release Date: November 2020
• Publisher: Kogan Page
• Length: 248 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.9" x 6.2" x 9.4"