Customer Innovation: Delivering a Customer-Led Strategy for Sustainable Growth

by Marion Debruyne and Koen Tackx

WINNER: CMI Management Book of the Year Awards 2015 - Innovation and Entrepreneurship Category (1st edition)

Many organizations approach customer-centic marketing and innovating their business strategy in isolation to one another, missing groundbreaking opportunities for advancement. Customer Innovation, second edition, turns this on its head by starting with the customer, innovating around their needs, then building...

• Format: Paperback
• Language: English
• ISBN: 0749484187
• ISBN13: 9780749484187
• Release Date: February 2019
• Publisher: Kogan Page
• Length: 264 Pages
• Weight: 0.83 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"