Customer Education: How Winning Companies Drive Revenue, Increase Adoption, and Improve Retention

by Greg Rose, Ruben Rabago, Chip Ramsey

There is no customer success without customer education.

Most companies are great at selling outcomes but not so great at teaching customers how to achieve those outcomes. Yet the data shows that formalized education leads directly to significant improvements in product utilization, support costs, renewals, and revenue. So why don't most companies center customer experiences around education?

It may be because they assume that...

• Format: Hardcover
• Language: English
• ISBN: 1510776117
• ISBN13: 9781510776111
• Release Date: April 2023
• Publisher: Skyhorse Publishing
• Length: 224 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"