Customer Driven Strategy: Winning Through Operational Excellence

by Thomas F. Wallace

Book Overview

Customer Driven Strategy Thomas F. Wallace Strategic Planning, in many companies, consists of annual treks to resorts for two days of planning and one day of golf. These strategy "retreats" often produce impressive, bound plans, which tend to collect dust on the bookshelves of managers throughout the company. The net impact on the business is obviously nil. Despite this annual performance gap, developing a dynamic operating strategy is essential to...

• Format: Hardcover
• Language: English
• ISBN: 0939246260
• ISBN13: 9780939246267
• Release Date: January 1992
• Publisher: Oliver Wight Limited Publications
• Length: 283 Pages
• Weight: 2.15 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"