Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve

by Suman Sakar and Suman Sarkar

Book Overview

Businesses worry about new technologies, but customers are the ultimate disruptors--Suman Sarkar offers bold strategies for making sure you understand your customers and keep up with their ever-changing needs.

Disruption--the brutal roiling of markets, the decline of long-established brands and products, and the rise of new upstarts--drives business failure and success. Most people think technology causes disruption, but technology...

• Format: Hardcover
• Language: English
• ISBN: 1523099755
• ISBN13: 9781523099757
• Release Date: September 2019
• Publisher: Berrett-Koehler Publishers
• Length: 192 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.8" x 5.9" x 9.1"