Customer Development for Entrepreneurs: How to Test Startup Ideas and Build Products People Love

by Mike Fishbein

Customer development is a process for discovering and validating market demand for a business idea and determining the right product features to meet customer needs. Customer development is used to help build products that customers want and avoid spending time and money on products customers don't want. It can be used to identify problems and new startup ideas, to test ideas, and to optimize ideas and existing products. Customer development helps...

• Format: Paperback
• Language: English
• ISBN: 1499243642
• ISBN13: 9781499243642
• Release Date: January 1864
• Publisher: Createspace Independent Pub
• Length: 95 Pages
• Weight: 0.30 lbs.
• Dimensions: 7.8" x 0.3" x 4.8"