Customer Centricity in New Product Development: Radical Customer Orientation as the Key to High-potential Innovations

By Ute Rademacher

The pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are upsetting old structures. And customers are increasingly well informed and digitally connected. Only offers that provide comprehensible and credible solutions for a company's own pain points can prevail.

• Format: Paperback
• Language: English
• ISBN: 3662676966
• ISBN13: 9783662676967
• Release Date: August 2023
• Publisher: Springer