Customer Centricity: Focus on the Right Customers for Strategic Advantage

by Peter Fader

Book Overview

A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship management, and customer lifetime value

NOT ALL CUSTOMERS ARE CREATED EQUAL

Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: In the world of customer centricity, there are good customers...and then there...

• Format: Paperback
• Language: English
• ISBN: 1613630166
• ISBN13: 9781613630167
• Release Date: May 2012
• Publisher: Wharton School Press
• Length: 128 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.5" x 5.5" x 8.4"