Customer-Centric Marketing: Supporting Sustainability in the Digital Age

by Neil Richardson, Neil Kelley, Jon James, et al.

Book Overview

Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development practices and digital marketing techniques...

• Format: Paperback
• Language: English
• ISBN: 074947209X
• ISBN13: 9780749472092
• Release Date: February 2015
• Publisher: Kogan Page
• Length: 256 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"