The Customer Centred Strategy: Thinking Strategically about Your Customers

by Mark Jenkins and Mark Jenkins

In order for businesses to be quicker, more flexible, more able to adapt rapidly to changing circumstances and to become global in thought and deed, managers must be able to meet the needs of the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273630040
• ISBN13: 9780273630043
• Release Date: September 1997
• Publisher: Financial Times Prentice Hall (a Pearson Educ
• Length: 256 Pages