Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces

by Sandra Vandermerwe

Blending the hot topics of new technology, market spaces, competitive strategy and customer behaviour, Customer Capitalism stands conventional wisdom on its head by introducing a new business model which shows how any business can generate increasing returns and gain a massive competitive advantage. Taking examples from companies as diverse as Amazon.com and Mondex, Microsoft and Monsanto, the author explains how businesses can escape the traps of...

• Format: Paperback
• Language: English
• ISBN: 1861563078
• ISBN13: 9781861563071
• Release Date: October 2001
• Publisher: Wiley
• Length: 314 Pages
• Weight: 1.12 lbs.
• Dimensions: 0.8" x 6.2" x 9.1"