Customer Advisory Boards: A Strategic Tool for Customer Relationship Building

by Tony Carter and David L Loudon

Learn why customer advisory boards are so successfuland how to create one for any business!

From a leading authority in business management comes a book to give your company the winning edge. Customer Advisory Boards: A Strategic Tool for Customer Relationship Building examines the customer advisory board (CAB)one of the most effective competitive tools for building and maintaining customer satisfaction. This business guide shows how to...

• Format: Hardcover
• Language: English
• ISBN: 0789015579
• ISBN13: 9780789015570
• Release Date: November 2003
• Publisher: Routledge
• Length: 180 Pages
• Weight: 1.00 lbs.