Culture.com: Building Corporate Culture in the Connected Workplace

by Ray Bender and Peg C. Neuhauser

We are living in a .com world. The old rules are changing, but it is not yet clear what the new rules are. Everything is in flux, and the speed and complexity of the changes are difficult for many of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0471645397
• ISBN13: 9780471645399
• Release Date: July 2000
• Publisher: John Wiley & Sons Inc
• Length: 359 Pages
• Weight: 1.46 lbs.
• Dimensions: 9.3" x 1.3" x 6.5"

Customer Reviews

Culture Com the way to go

I read this book and enjoyed it, even though business is a fright word for me. I hate business, but this crew made our current computer based business sound liveable. Anyone who hopes to succeed in today's world, whether as a lone wolf or an administrative manager, needs to read this volume. It is easily understood, clear and to the point, and offers a lot of worthwhile ideas. Workers arise. Buy this book and move forward.

Your Corporate Culture Must Be a Connected Workplace

The authors explain how to build a corporate culture in the connectedworkplace. Your organization already has a culture which is, at leastto some extent, connected. First question: "How appropriate is thatculture to the needs, interests, problems, and opportunities it alsohas?" Next question: "Will it be sufficiently flexible andresilient to sustain itself as change continues to be the onlyconstant?" The authors can help you to find the correct answersto these basic but critically important questions. In theirPreface, they identify what they call "Nine Challenges for TurningYour Corporate Culture into a .Com Asset": 1. Making the jump towarp speed2. Building a corporate culture in a virtualorganization3. Living with parallel cultures during the transitionof e-business4. A new breed of terms in a .comculture5. Communication belongs to everyone in a .comculture6. Knowledge management is managing people's brainpower7. The new corporate IQ and getting smart8. Linkages andrelationships outside the organization: a culturechallenge9. Leading the journey to the wiredenterprise.Throughout their book, the authors include relevantquotations real-world examples rom a wide variety of sources as wellas a number of Tips which will assist the implementation of relevantstrategies. At the end of each chapter, they provide terrificsuggestions re Applying This Information in Your Organization. Theyalso make generous use of various graphics (eg Three Layers ofCulture)) for purposes of illustration. Then in the books Conclusion,,they provide Ten Final Tips on Building a Corporate Culture for theConnected Workplace which increase and enrich even more theirfulfillment of what the books subtitle promises.(By the way, haveyou also noticed how many subtitles of other business books makeextravagant promises which even a combination of Elizabeth I,Michaelangelo, Merlin, Santa Claus, the Tooth Fairy, Thomas Edison,and Peter Drucker couldn't possibly keep?) The authors concludewith some key points: "Corporate cultures will continue to changeas companies race to implement their e-business strategies. We remindyou once more that the two must work in synch. If your businessstrategy and your corporate culture are pulling in two differentdirections, the culture will win no matter how brilliant your strategyis." I now presume to conclude this brief review with a fewsuggestions of my own to decision-makers in any organization now inneed of building its own corporate culture in the connectedworkplace. First, read and then re-read this book. Then have otherdecision-makers in the organization also read and re-read it. Finally,have everyone participate in a 2-3 workshop (emphasis on"work"), preferably offsite, and use this book's table ofcontents for the workshop's agenda. The primary objective is tocollaborate on an appropriate "game plan", to be completed bythe workshop's conclusion, which the organization thenimplements. When problems occur (and they will), reconvene theworkshop part

Actual Tools for the Virtual World

Like Neuhauser's other books, this one is filled with practical, real world ideas and solutions! The book is an extremely valuable tool for ensuring that organizational culture keeps pace as we are all pushed toward the "dotcom" environment. As businesses embrace a new "virtual" reality, it is important to not lose sight of the "actual" reality: the impact of the new business environment on culture, systems, and people. This book provides excellent stories from those already struggling with this issue and a wealth of food for thought for those of us charging toward, destined for, or forced into the new world of e-business.

Culture.Com Has The Right Stuff!

This is a book that is on target and provides the how to in moving the organization into the e-age. It can be applied in all types of organizations.

Culture.com: Building Corporate Culture in the Connected

Finally. A book that inverts the .com model and provides the building blocks to creating a winning, sustainable "wired" culture. Too much of the current writing has been limited to customer focussed strategies. The assumed hope, then, would be that the internal processes would catch up with the external activity. Guess what? It is not going to happen. The culture of an organization, its value system, its internal communications & management style will have a much bigger impact on success than grand marketing schemes, overhyped websites and poor response times to customer needs. The author makes a strong case to look inward first before showing your face to the world. The case studies and tip sections reinforce the authors' arguments and are well laid out. I would recommend this book as required reading for all managers--now wired or soon to be!