Culture and Consumer Behavior

by Chi-yue Chiu, Dongmei Li, Letty Y-Y Kwan, et al.

Culture and Consumer Behavior explains the importance of cultural literacy in marketing, and why a solid understanding is vital to successful international marketing efforts. The authors use a conceptual and empirical framework for analyzing how culture affects consumer behaviors, and provide 7 steps for understanding the influence of culture on consumer behaviors. The 7 steps are as follows: 1. Identify the key components of culture. 2. Find out...

• Format: Paperback
• Language: English
• ISBN: 1601988249
• ISBN13: 9781601988249
• Release Date: April 2014
• Publisher: Now Publishers
• Length: 86 Pages
• Weight: 0.29 lbs.
• Dimensions: 0.2" x 6.1" x 9.2"