Cultural Influences on the Process of Strategic Management: Using Scenario Planning for Decision Making in Multinational Corporations

by Andreas Schühly

This unique book is positioned at the crossroads of strategic management and international business. Based on an in-depth literature review, the author empirically assesses the widely shared, implicit assumption that strategic management processes can be globally applied in a standardized, i.e., culture-free, manner. So far, a variety of tools have also been recommended but without incorporating cultural differences. As many organizations observe...

• Format: Hardcover
• Language: English
• ISBN: 3030866599
• ISBN13: 9783030866594
• Release Date: December 2021
• Publisher: Springer
• Length: 378 Pages
• Weight: 1.61 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"