Cultural Differences in the Perception of Brand Personalities: Between German and Polish Customers

by Martin Pydde

Master's Thesis from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, European University Viadrina Frankfurt (Oder), language: English, abstract: Anthropomorphization happens whenever human characteristics are imputed to in-animate objects. This aptitude is observable in all cultures because it simplifies the interaction with nonliving objects (Fournier 1998, p.344). In search for ways to en-courage...

• Format: Paperback
• Language: English
• ISBN: 3640335198
• ISBN13: 9783640335190
• Release Date: May 2009
• Publisher: Grin Verlag
• Length: 72 Pages
• Weight: 0.23 lbs.
• Dimensions: 0.2" x 5.8" x 8.3"