Cultural Critique and the Global Corporation

Book Overview

This book examines the stories that corporations tell about themselves--and explores the powerful influence of corporations in the transformation of cultural and social life. Six case studies draw on CEO memoirs, annual reports, management manuals, advertising campaigns, and other sources to analyze the self-representations and rhetorical maneuvers that corporations use to obscure the full extent of their power. Images of corporate character and...

• Format: Paperback
• Language: English
• ISBN: 0253221625
• ISBN13: 9780253221629
• Release Date: March 2010
• Publisher: Indiana University Press
• Length: 248 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.7" x 5.9" x 9.1"
• Grade Range: Postsecondary and higher