Cultural and Social Influences on Consumer Behavior: Uncertainty Avoidance, Rituals, and External Threats

by Xuehua Wang

This book explores how cultural and social influences affect consumer decision making with a focus on uncertainty avoidance, rituals, and external threats. Indeed, uncertainty avoidance can exert... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 9819961823
• ISBN13: 9789819961825
• Release Date: October 2023
• Publisher: Springer
• Length: 244 Pages
• Weight: 1.19 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"