Cult of Analytics: Data analytics for marketing

by Steve Jackson and Steve Jackson

Book Overview

Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.

Through use of the fictitious ACME PLC case, Steve Jackson provides working examples based on real life situations from the various companies he has worked with, such...

• Format: Paperback
• Language: English
• ISBN: 1138837997
• ISBN13: 9781138837997
• Release Date: November 2015
• Publisher: Routledge
• Length: 202 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"