Crystallizing Public Opinion

by Edward L. Bernays

Book Overview

Famed as "the father of public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations industry, he delineates the approaches that corporations and governments have taken for the past century to influence social tendencies.
Crystallizing Public Opinion identifies the techniques employed by public relations...

• Format: Paperback
• Language: English
• ISBN: 0486836584
• ISBN13: 9780486836584
• Release Date: October 2019
• Publisher: Dover Publications
• Length: 144 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.3" x 5.0" x 7.9"