Crossmedia Innovations: Texts, Markets, Institutions

by Colin Harvey and Indrek Ibrus

Crossmedia and transmedia are keywords of increasing importance for media professionals and scholars alike. Although these phenomena are older than sometimes argued, the affordances of digital networked media have radically enriched the nature of crossmedia strategies of media industries. As such crossmedia is an emergent practice that arises as one of the core sources of complexity and innovation for late modern cultures. This edited volume includes...

• Format: Paperback
• Language: English
• ISBN: 3631622287
• ISBN13: 9783631622285
• Release Date: November 2012
• Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
• Length: 319 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.7" x 5.8" x 8.2"