'If I were a large enterprise about to invest in Big Data, BI, Data Governance or MDM, I'd call time out until my key staff had read this book. It's a thought-provoking game changer that can help structure the necessary conversation about changing the traditional data culture in an organization. I hope you will enjoy reading this as much as I did.' Aaron Zornes, Chief Research Officer & Founder, The MDM Institute & Conference Chairman, The MDM & Data...