Cross-Media Promotion

by Jonathan Hardy

Book Overview

Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross-promotion including synergistic marketing of mega-brands such as Harry Potter; promotional plugs in news media; repurposing media content, stars and brands across other media and outlets; product placement, and the integration of media content and advertising...

• Format: Paperback
• Language: English
• ISBN: 1433101378
• ISBN13: 9781433101373
• Release Date: July 2010
• Publisher: Peter Lang Inc., International Academic Publi
• Length: 334 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.9" x 5.9" x 8.8"