Cross-Cultural Marketing: Theory, Practice and Relevance

by Dawn Burton

Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 041544893X
• ISBN13: 9780415448932
• Release Date: January 2009
• Publisher: Routledge
• Length: 328 Pages
• Weight: 1.01 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"