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Paperback Cross-Cultural Customer Satisfaction in E-commerce Study Book

ISBN: 1805291459

ISBN13: 9781805291459

Cross-Cultural Customer Satisfaction in E-commerce Study

The "Cross-Cultural Customer Satisfaction in E-commerce Study" aims to explore and understand the dynamics of customer satisfaction in the context of electronic commerce across different cultures. With the growing prevalence of e-commerce, understanding how customer satisfaction varies across cultures becomes crucial for businesses operating in global markets. Cultural factors, such as values, norms, and beliefs, can significantly influence customers'...

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Format: Paperback

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