Cross-Cultural Communication: The Essential Guide to International Business

by John Mattock and Canning International

Book Overview

Cross-cultural communication is no longer something confined to a few specialists in large companies; it is a reality for hundreds and thousands of people from large and small companies.

Running overseas subsidiaries at a distance is a demanding task. Negotiating cross-border deals is a personal challenge of the highest order. Working in multi-cultural teams on short-term projects calls for great sensitivity. Cross-cultural Communication...

• Format: Paperback
• Language: English
• ISBN: 074943922X
• ISBN13: 9780749439224
• Release Date: February 2003
• Publisher: Kogan Page
• Length: 192 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.6" x 6.2" x 8.8"