Cross-Cultural Business Behavior: Marketing, Negotiating, and Managing Across Cultures

by Richard R. Gesteland

Book Overview

Now readers of the fourth edition will find even more of that practical guidance for negotiating with customers and suppliers around the world. They will also find fresh new cases, additional... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 8716134281
• ISBN13: 9788716134288
• Release Date: January 1999
• Publisher: Handelshojskolens Forlag
• Length: 282 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.8" x 6.4" x 9.3"