CRM Technology as a Tool for Business Growth and Economic Advancement

by Irobiko Chimezie Kingsley

Drawing on his experience as an evolving consultant and business strategist, the researcher explains how adoption of CRM technology in e-commerce firms can create sustainable competitive advantage. This book presents a historical background of commerce in Nigeria, including the achievements, setbacks and opportunities in global e-commerce sector. The aim of CRM Technology as a Tool for Business Growth and Economic Advancement is to provide a blueprint...

• Format: Paperback
• Language: English
• ISBN: 6202563931
• ISBN13: 9786202563932
• Release Date: May 2020
• Publisher: LAP Lambert Academic Publishing
• Length: 104 Pages
• Weight: 0.36 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"