CRM Segmentation and Clustering Using SAS Enterprise Miner

by Randall S. Collica

Understanding the customer is critical to your company's success. In this instructive guide, Randy Collica employs SAS Enterprise Miner and the most commonly available techniques for customer... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1590475089
• ISBN13: 9781590475089
• Release Date: June 2007
• Publisher: SAS Institute
• Length: 290 Pages
• Weight: 1.60 lbs.
• Dimensions: 0.6" x 8.5" x 10.8"