Crm in Financial Services: A Practical Guide to Making Customer Relationship Management Work

by Bryan Foss and Merlin Stone

CRM in Financial Services gives a whole host of suggestions as to how companies can improve their CRM and achieve the anticipated return on investment. It shows how to avoid the main problems and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0749436964
• ISBN13: 9780749436964
• Release Date: August 2002
• Publisher: Kogan Page
• Length: 700 Pages
• Weight: 3.75 lbs.
• Dimensions: 1.6" x 7.4" x 9.6"