Crm in Action: Maximizing Value Through Market Segmentation, Product Differentiation & Customer Retention

by Ken K. Wong

Written in Dr. Wong's vivid and interesting style, and furnished with real-life examples from Canada, this book helps marketers to generate greater customer value by making good use of market... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1450279880
• ISBN13: 9781450279888
• Release Date: January 2011
• Publisher: iUniverse
• Length: 116 Pages
• Weight: 0.47 lbs.
• Dimensions: 0.2" x 7.5" x 9.3"