Crm in a Week

by Naomi Langford-Wood and Brian Salter

CRM (customer relationship management) is about attracting and maintaining lasting customers who will return time and time again to use your service or buy your product. CRM is not just about winning sales in the short term, but increasing long-term profit overall. This book takes the reader through the logical steps necessary to integrate CRM fully into company strategy at all levels--not just in the customer service department.

• Format: Paperback
• Language: English
• ISBN: 0340857668
• ISBN13: 9780340857663
• Release Date: September 2002
• Publisher: Hodder & Stoughton
• Length: 96 Pages