Did you know that 93% of CEOs agree that THIS skill is MORE IMPORTANT than your college degree? Amazon's market cap is 1.7 TRILLION dollars. And it all started when Jeff Bezos used this skill to see a market inefficiency back in the day, before anyone else. During the 1980s "Coke Wars," Coca-Cola and Pepsi went back and forth competing to be America's top soda. But Coca-Cola didn't use this skill at the right time...And their mistake almost completely...