Critical Thinking for Marketers, Volume I: Learn How to Think, Not What to Think

by Terry Grapentine, David Soorholtz, David Dwight

Book Overview

All marketing actions, whether preceded by formal or informal decision-making processes, are based on what philosophers call ""arguments."" An argument is a set of related statements comprising... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1631571168
• ISBN13: 9781631571169
• Release Date: December 2016
• Publisher: Business Expert Press
• Length: 184 Pages
• Weight: 0.59 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"