Critical Readings: Media and Audiences

by Virginia Nightingale and Karen Ross

Book Overview

What changes have taken place to the ways in which the audience is perceived? How have audiences become fragmented in the search for ratings? What next for audience research in the 21st century? The... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0335211674
• ISBN13: 9780335211678
• Release Date: December 2003
• Publisher: Open University Press
• Length: 320 Pages