Critical Readings: Media and Audiences

by Virginia Nightingale and Karen Ross

Book Overview

*How have media researchers changed the ways in which the audience is perceived over time? *How have audiences become fragmented in the search for ratings? *What next for audience research in the 21st... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0335211674
• ISBN13: 9780335211678
• Release Date: December 2003
• Publisher: Open University Press
• Length: 320 Pages