Critical Marketing

by Christina Goulding and Pauline Maclaran

Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities.

In response this important new book is the first...

• Format: Paperback
• Language: English
• ISBN: 0750680660
• ISBN13: 9780750680660
• Release Date: May 2007
• Publisher: Routledge
• Length: 256 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.6" x 6.3" x 9.1"