Critical Evaluation of L.P. Baltes' Statement and Discussion of Its Implications for Digital Marketers

by Maximilian Linner

Academic Paper from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.3, Edinburgh Napier University (Business School), language: English, abstract: This assessment is based on L.P. Baltes' statement that digital marketing requires the existence of content marketing and that the success or failure of a company's online communication depends largely on the quality of the content marketing. This assessment...

• Format: Paperback
• Language: English
• ISBN: 3346497054
• ISBN13: 9783346497055
• Release Date: October 2021
• Publisher: Grin Verlag
• Length: 32 Pages
• Weight: 0.12 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"