Critical Discourse Analysis of Chinese Advertisement: Case Studies of Household Appliance Advertisements from 1981 to 1996

by Chong Wang

Book Overview

ABSTRACT INTRODUCTION Chapter 1 The Context of Chinese Advertising Development before and after 1978 1.1 Chinese Advertising before 1978 1.2 Chinese Advertising after 1978 1.2.1 Phase One - recovery (1979-1981) 1.2.2 Phase Two - early growth (1981-1991) 1.2.3 Phase Three - rapid development (1992-2002) 1.2.4 Phase Four - full development (2002- present) 1.3 Household appliance development and its advertising Chapter 2 Review of the Literature 2.1...

• Format: Hardcover
• Language: English
• ISBN: 9811046204
• ISBN13: 9789811046209
• Release Date: July 2017
• Publisher: Springer
• Length: 260 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"