Critical Connections: The Step-by-Step Guide to Transform Your Business Through Referral Marketing

by Evan Leepson

Critical Connections is written for small business owners, the self-employed and those who provide professional and personal services. Part workbook and part self-help and resource guide, it guides you step-by-step through strategies and tactics geared to building business relationships using traditional and social media marketing. Loaded with tips, tactics, quizzes, real-life stories and examples, this hands-on workbook will help you create your own customized marketing plan. It delivers answers to your burning marketing questions: -- Where do I begin? -- What do I really need to know about social media? -- Why do I have to put so much time and energy into networking? -- How do I get the best bang for my marketing buck? Critical Connections reframes the definition of marketing as the care and feeding of strategic relationships and personal interactions with both referrers and clients. By the time you have finished the exercises presented, you will have created a marketing plan that will propel your business forward and relieve the stress that many small business owners feel when faced with marketing their businesses or services.

• Format: Paperback
• Language: English
• ISBN: 1941688365
• ISBN13: 9781941688366
• Release Date: June 2015
• Publisher: Paramount Market Publishing, Inc.
• Length: 208 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.8" x 8.5" x 11.0"
• Age Range: 18 years and up