Crisis Leadership: Planning for the Unthinkable

by Ian I. Mitroff

From product defects to environmental disasters--almost every day a new corporate crisis hits the headlines. In the majority of cases the results are disastrous: costly and time-consuming efforts to establish a positive public image can be wiped out in seconds. The inadequate, and often damaging, response of American business to such adversity proves that we don't need better crisis management--we need crisis leadership. Ian Mitroff offers a new proactive...

• Format: Paperback
• Language: English
• ISBN: 0471229180
• ISBN13: 9780471229186
• Release Date: April 2003
• Publisher: Wiley
• Length: 144 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.3" x 6.0" x 9.1"